I always wondered why car makers didn't make changes to their products after the media reviewed and presented their critiques. What more would a company want than free consumer testing? Surely it would cost an insignificant amount, as a lot of the testing and data would already be present and tweaking production lines in this day and age is no hard task.
The same with electronics products. It beggars belief that Apple could innovate with the iPhone in design and a cute interface (although currently limited in functionality) and NOT ONE other manufacturer took the baton and tried to get one up on them. Take this article from a well respected online magazine: http://blogs.zdnet.com/BTL/?p=8492 . It gives a very well reasoned solution to creating an iPhone beater.
With my plans for the cinema, my mind went into orderdrive. The thoughts were something along the lines of:
1. Bring in major film production partner (like Universal) which is part of a conglomerate media company
2. Make a huge success of rebranding Upper Regent Street, attracting high profile "Studio Stores", interactive product stores (like Apple have done with the Apple Store) and bring some much needed vibrancy to London.
3. Pitch to the film production partner's music label to form an alliance with Microsoft.
4. In that alliance, we build the perfect media player, distribution service and market it with the kind of panache that is sorely lacking from anyone other than Apple. (Media player would be very open, web browser would fully support ALL technologies - HTF did Apple screw up lack of Flash support on the iPhone and iPod Touch!!, and the web based music hub would be VERY open, offering multiple formats)
5. Destroy Apple's market share, because let's face it, the products are very heavily flawed when you get past the great aesthetics (think video or non-itune content).
And from there, the sky is the limit in terms of cross-selling to increase revenue streams and profit margins, as well as being able to tap into a wealth of consumer data that would point the way forward.
Well, that's what I would like to do, anyway.
Thursday, April 17, 2008
Friday, April 11, 2008
The Fairer Sex (Part 1 of many)
We hold open doors, give up our seats, forgive without a forthcoming apology, wait and wait and wait for them to get ready and even look past the exorbitant credit card bill.
In an age where the media often highlights the inequalities women face in what is very much a man's world, there is little highlighting that men and women have very different needs, aspirations, methodologies and even physiology.
Surely, in a society where socialist themes advise government to do away with Natural Selection and not allow lazy louts to starve, we should pay women more than men for equivalent jobs. They do, after all, have to put up with living by our rules. Isn't that why we allow them the simple gestures outlined in my first paragraph?
The small picture stuff is fine. Big picture we hold onto, jealously guarding our traditions. Traditions that get us what? There is little equality, and even less compassion. Analysing society shows us that women are far more adept with survival instincts, so surely we should allow REAL women to shape policy emotionally. Schooling, social welfare, healthcare are all things that we fail to do well, because men (or women trying to be like men) make the decisions.
The world is currently run by the United States of America. They print paper money to buy the world's natural resources. They put their Armed Forces near all the major natural resource sites abroad, to safeguard the payment for these resources in their currency. On a side point, currency is backed by gold. If all the countries with dollar currency reserves asked the US to honour that promise on those banknotes and hand over the gold, would they have enough gold for all that paper money they've been printing?
Anyhow, back to the point: America rules the world. Not Americans, America. There's a difference. The ruling classes have nothing in common with the masses, yet the masses are forced for vote for the ruling classes, and are told that they live in a fair democracy. What does it take to run for President of the USA these days? Around $400m. So anyone can run...
Finally, someone has put some money behind a real woman. Ok, fair enough, she's playing by the rules of men, and corrupting her femininity, but look at her key policy: Healthcare - and Universal Healthcare for all. She doesn't care that American media and politics has painted such a socialist view as the first step towards communism. Why? Because life isn't rational, and therefore the most appropriate people to make decisions for life are women.
In an age where the media often highlights the inequalities women face in what is very much a man's world, there is little highlighting that men and women have very different needs, aspirations, methodologies and even physiology.
Surely, in a society where socialist themes advise government to do away with Natural Selection and not allow lazy louts to starve, we should pay women more than men for equivalent jobs. They do, after all, have to put up with living by our rules. Isn't that why we allow them the simple gestures outlined in my first paragraph?
The small picture stuff is fine. Big picture we hold onto, jealously guarding our traditions. Traditions that get us what? There is little equality, and even less compassion. Analysing society shows us that women are far more adept with survival instincts, so surely we should allow REAL women to shape policy emotionally. Schooling, social welfare, healthcare are all things that we fail to do well, because men (or women trying to be like men) make the decisions.
The world is currently run by the United States of America. They print paper money to buy the world's natural resources. They put their Armed Forces near all the major natural resource sites abroad, to safeguard the payment for these resources in their currency. On a side point, currency is backed by gold. If all the countries with dollar currency reserves asked the US to honour that promise on those banknotes and hand over the gold, would they have enough gold for all that paper money they've been printing?
Anyhow, back to the point: America rules the world. Not Americans, America. There's a difference. The ruling classes have nothing in common with the masses, yet the masses are forced for vote for the ruling classes, and are told that they live in a fair democracy. What does it take to run for President of the USA these days? Around $400m. So anyone can run...
Finally, someone has put some money behind a real woman. Ok, fair enough, she's playing by the rules of men, and corrupting her femininity, but look at her key policy: Healthcare - and Universal Healthcare for all. She doesn't care that American media and politics has painted such a socialist view as the first step towards communism. Why? Because life isn't rational, and therefore the most appropriate people to make decisions for life are women.
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